Direct Marketing Hotseat

Volume 1

For those of you who don't know the origin of Direct Marketing Hotseat, let me give you a little background.

In its original format, it was a monthly newsletter.

The idea was to take subscribers' products or services and "Hotseat" them.

By that, I mean to have two or more marketing experts created a powerful, thorough marketing campaign for a subscriber of the newsletter.

Hotseat are always a favorite at marketing seminars.

It's almost magical to watch top level marketing people pull together a high - profit marketing campaign out of thin air.

Everyone in the audience benefits nearly as much as the person being hotseated.

The driving idea of Direct Marketing Hotseat was to do a monthly Hotseat campaign, the campaign would actually be run and the precise results would be reported.

I was furtunate to have some of the most successful names in direct marketing as my Contributing Editors and Special Editors.

This included Ted Nicolas, Dan Kennedy, Alan & Brad, Bob Bly, Jeff Paul, Ray Jutkins, Brad Petersen, Karen Anderson, Stan Golomb, Dan Poynter, Dan Reynolds, T.

Harv Eker, Brian Voiles, and Don Bice.