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Metaphors and Communication efficacy is a book that examines the contribution of metaphors to effective communication.The book is a modification of a dissertation that was written following the research carried out in Tanzania meant to examine the extent to which metaphors used in Kiswahili newspaper headlines promote communication effectiveness.
The approach used is that of cognitive linguistics.
It is expected that readers will find this book both useful and interesting.
Nicholous Asheli is an Assistant Lecturer at the University of Dar es Salaam.
He holds M.A (Linguistics) and B.A (Education) both from the University of Dar es Salaam.
He has interest in Cognitive Linguistics and Bantu Linguistics.
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