Market Structure and Marketing Efficiency in Fruits and Vegetables

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A Case Study of Tamil Nadu State, India

India is the largest producer of fruits and vegetables (F&V) in the world.

In India, the share of F&V in Gross Cropped Area increased, but productivity growth decelerated over the period of time.

Along with deceleration in the productivity growth, F&V face several problems in marketing.

Some of these include inadequate infrastructure facilities.

As a result, there has been significant concern in the recent years to enhance the efficiency in production and marketing of F&V crops in India.

Therefore, this study examine the trends and patterns in F&V crops across states in India with a focus on Tamil Nadu.

It also measure technical efficiency (TE) of farm households in F&V and determinants of technical inefficiency.

It identify the existing marketing channels for F&V crops and measure marketing efficiency based on the estimates of price spread under major channels.

Further it examine the factors that influence farmers’ participation in selected marketing channels for F&V.

The study analyse marketing efficiency by testing Asymmetric Price Transmission (APT) in a vertical market system for selected F&V crops.

Finally the study provides policy suggestions based on findings.

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