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This book stems from a study that focused on the extent to which financial information is considered by investors in the stock exchange.
The study was conducted in 2008 through 2012.
It focused on the purchase of shares of various firms that registered stocks on the Dar es Salaam Stock Exchange (DSE) in Tanzania.
While the study focused on Tanzania, the implications for the study cover a large part of the world’s behavior of investors in stocks, and specifically in Africa.
The review of various literatures indicates that there are similarities of what makes people invest in capital markets.
Hence, it is an obvious fact that the study on the use of financial information when making investment decisions in Tanzania reflects an African viewpoint.
The case is the same in most East African countries, in particular Kenya, Uganda, Rwanda, and Burundi.
We have similar cases in Ghana, Nigeria, and South Africa.
Unlike large investors, most small investors are motivated by factors other than financial information.
King is an academician, administrator, and a politician.
He has worked in different capacities in various ventures.
He then worked as a board member in non-governmental organizations particularly (TANGO) and (TREECARE).
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