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Editorials play a key role in setting agenda on current issues in the society.They target a literate readership that is in a position of decision making and influence.
They are, therefore, expected to be argumentative in language and structure.Based on Rhetorical Structure Theory and the Lexicogrammatical approach,the book discusses the rhetorical structure in the Kenyan newspaper editorials with the view to showing whether they adhere to argumentation structure and how they rhetorically appeal to the readers.
The book is a valuable contribution to Genre Analysis, Rhetoric and Media communication.
The author holds an MA in Linguistics from Kenyatta University-Kenya.
He has a number of publications under his name in SAGE-UK and AJOL publishers.
His areas of interest include Genre Analysis, Argumentation and Visual Communication.
He currently teaches Linguistics and Communication at St Augustine University of Tanzania-Mtwara.
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