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The growing businesses fetch great interest not only to the individual entrepreneurs who expects large profits but also to the Governments which expects to collect taxes and reduction of unemployment and reducing social tensions related to unemployment.
Business growth is a natural and desirable outcome for entrepreneurial ventures.
In fact, it is part of definition of entrepreneurship.Others go as far as saying that the businesses that are not growing are not entrepreneurial.
This book is a manual for businesses that wants to experience growth and to the experts that wants to provide guidance to the entrepreneurial ventures of all categories to experience growth.
In this book the yardsticks for a growing businesses are well shown and the strategies for making a business to grow are well mentioned and explained.
This book is unputdownable as it answers the questions of individuals who asks the following questions: Why other business succeeds while others fail? And, what strategy can the entrepreneur employ to make his/her business thrive and stand out from that of its competitors? Regardless of the industry of the business in question the answers are provided.
Dr Jaraj Kikula is a senior Lecturer.He has interest on strategic marketing,service marketing and Entrepreneurship.Baraka Kambi is a lecturer .He has interest on Business growth and Entrepreneurship.Both come from School of Business of Mzumbe University,Morogoro main campus.Fact isBusiness growth is a planned issue,it never occurs by luck
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