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Reiner (2008) said information technology, globalization, deregulation, privatization, heightened competition, industry convergence, consumer resistance, retail transformation, and dis-inter-mediation, when combined, are strong enough to topple the conventional marketing strategic formulation today.
In the light of this business environment, business strategic planning model and Marketing process model which are formulated and implemented holistically from a customer, company and competitor vantage point to guarantee customers’ satisfaction and profitability are recommended.
This book covers these grounds which would be a useful guide for successful business operation.
The Author has PhD in Marketing,higher degrees in political science,electrical engineering, and a member of Nigerian Society of Engineers, Nigerian Academy of Management and Council Of Registered Engineer of Nigeria.
He has published many papers and received many awards; Hon.
Doctorate Degree in electrical and electronics engineering is inclusive.
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