Mass Media Usage

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Farmers' Use of Mass Media Technology

Food security remains unfulfilled dream for millions of people and attempts to achieve it are being handled from different angles including information dissemination.

Farmers need adequate and timely information in addition to farm inputs to enable them carry out effective farming.

This book discussed mass media usage as one of the strategies that should be combined with other schemes to facilitate food production which is a major component of food security.

The ownership and high use of radio sets and mobile phones by most male and female farmers even in remote rural arrears to obtain farm information attest to the value placed on mass media usage by food producers.

The effect of the use of mass media technology was the high level of knowledge gained and the use of such information for increased production.

Giving the identified challenges in the use of these mass media technologies, Service Providers are called upon to improve the quality of signals, network coverage and reduce call rates for mobile phones to improve usage level.

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