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Relationship marketing is a core strategy used by firms to establish, maintain and enhance profitable relationships with clients, while ensuring benefits for both the firm and its clients.
In the increasingly competitive global financial world, relationship marketing has been advocated as an excellent way for banks to establish a unique long-term relationship with their customers and retain customers especially for service industry.
Asmamaw Dessie is working now as a banker at Commercial Bank of Ethiopia.
He received his BA from Addis Ababa University and MA from St.
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