Marketing Efficiency in the Trade Channels of Onions in Osun, Nigeria

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Since vegetable crops are highly perishable, an effective and reliable chain/channel of distribution is required for fast disposal.

The study assessed the performance of the existing distributive channels for onions and the marketing efficiencies of the identified channel operators.

Furthermore, the study determined the factors that influenced the marketing efficiencies of the marketing operators.

Using multistage sampling technique, six cities namely Osogbo, Ile-Ife, Ilesa, Ede, Iwo and Ikirun were purposively selected in Osun State.

Two markets in each city were randomly selected and channel operators in the distributive channel were stratified to bulk merchants, wholesalers and retailers.

Three respondents were selected each from Bulk Merchants’ and wholesaler’s strata and four respondents from the retailer’s stratum per market to have a total of 120 respondents.

The data were analyzed using descriptive statistics, Marketing efficiency model, Regression model and Duncan Test.

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