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The research offers crucial insights about the contribution of crowdfunding to facilitate the attainment of critical factors for successful business ventures.
With extensive leverage on findings from existing literature, personal interview and group discussions, the research explores three functional areas of business venture.
This consists of the early start life of business, meeting with pre-sales and pre-order demands from customers, and supporting incremental rounds of financing/raising capital.
It also clarify the impact of crowdfunding in circumventing the funding challenges encountered by business venture in these identified functional areas.
The findings show that importantly, crowdfunding is a positive thrust that business ventures should embrace to overcome the funding challenges at these three functional areas.
Mustapha Saidi Atanda had graduated from University of Benin in 2015.
His main academic qualifications are: BSc in Economics (2004); MScin Economics (Distinction in 2008); Ph.D in Economics (Financial Economics in 2015).
Professional Qualification in Financial Modeling and Valuation Analysis; Post-Doctorate Training in African Development Bank.
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