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In this Book Mrs Maryam Ahmad Investigates three Case Studies and Found that Many organisations Suffers not because of Lack of Individual department or Divisional Strengths but Simply because the various Departments and Divisions do not work together sufficiently well.She Used Swot Anlysis to Identify the strenghths and weakneses both of the organisation and its Individual departments.Action can then be taken to overcome areas of conflicts,Misunderstanding and Inefficiency.The book will broaden the analytical thinking of Marketing Students on how to solve complex Problems that may arise in Future.Furthermore,Swot Anlysis have proved to be a suitable mechanism for developing a shared Vision for planning Marketing Strategies,Policies and Programmes for Small and Large Scale Profit organisations.
Maryam Ahmad is a Nigerian Scholar,Chartered Manager and Member of Nigerian Institute of Management Chartered.She graduated from Preston University Kohat Pakistan with MBA Marketing in 2008.She is Currentlyworking as Principal Commercial Officer with the Ministry of Commerceand Industry Zamfara State Government of Nigeria.
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