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The scourge of malaria has continued to take it's toll on the African continent, in the face of all investments directed towards it's control the solution appears a mirage.This book is a research work on effective communication targeted at addressing the lapses prevalent in current anti- malaria campaigns in Nigeria especially amongst pregnant women.The incidence of malaria amongst pregnant women has obvious implications to the overall health and economy of a growing population and developing country like Nigeria.Again the choice of Enugu as the study area is unique.
Informed by it's location as cosmopolitan in a developing country with reasonable literate population and mass media.However the study still discovered that the population of study do not practice what is recommended to keep malaria at bay despite available information in the media
Eze Charles Chukwudi is a Research Fellow Institute for Development Studies, University of Nigeria, Nsukka, Enugu Campus- NigeriaResearch Interest: Media, Advocacy, Corporate Social Responsibility(CSR), Development Communication.
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