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The Internet has become a daily necessity for facilitating, easing and in some cases, providing communication around the globe through emails, social media, networking, online media, web tours, adverts and commerce.
This work, using Brown & Levinson's Politeness Strategies, concerns itself with the role communication plays in adverts.
Specifically how Spam as a medium, is used to send unsolicited mass adverts to recipients.
The research concludes that negative politeness(Spammer tries to reduce the imposition on recipient by providing a way 'out' from the request for recipient) is predominantly used in Spam messages and may come in two varieties - Formal and Informal Spam messages.
Nafisah Ayobola Raji is a Fulbright Fellow, Writer and Discourse Analyst.
She is interested in the field of Forensic Linguistics and holds an M.A in English Language from the University of Ibadan, Nigeria.
She has published poetry and is working on a collection of short stories and an anthology.
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