Electronic Commerce Usability

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79,00 €

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Investigating Aspects of Electronic Commerce Browsing

This book investigates whether usability aspects affect the design and development of the browsing experience in e-commerce applications.

The book is limited to the generic e-commerce activities and does not address the financial perspective.

As background the book studies the e-commerce domain, interaction design and systems development methodologies.

Within a quasi-experimental research design the study then developed two experimental websites to test the hypotheses that usability principles of consistency, structured information and navigation affect the users of a website: one adhering and one violating these principles.

Respondents were required to record their perceptions of both using a questionnaire.

The study’s found that usability issues had a minimal influence on the perceived success of the websites.

It is thus only one of many factors that needs to be considered in the design and development of a successful e-commerce website, and cannot be treated as an isolated add-on.

This book has been written in a non technical fashion.

Managers, computer systems developers, usability engineers, electronic commerce companies and researchers will find this book of interest.

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