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Electronic Commerce Usability
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  • Electronic Commerce Usability
  • Electronic Commerce Usability

Electronic Commerce Usability

79,00 €
75,05 € Économisez 5%

Investigating Aspects of Electronic Commerce Browsing

This book investigates whether usability aspects affect the design and development of the browsing experience in e-commerce applications.

The book is limited to the generic e-commerce activities and does not address the financial perspective.

As background the book studies the e-commerce domain, interaction design and systems development methodologies.

Within a quasi-experimental research design the study then developed two experimental websites to test the hypotheses that usability principles of consistency, structured information and navigation affect the users of a website: one adhering and one violating these principles.

Respondents were required to record their perceptions of both using a questionnaire.

The study’s found that usability issues had a minimal influence on the perceived success of the websites.

It is thus only one of many factors that needs to be considered in the design and development of a successful e-commerce website, and cannot be treated as an isolated add-on.

This book has been written in a non technical fashion.

Managers, computer systems developers, usability engineers, electronic commerce companies and researchers will find this book of interest.

Livraison dans le monde entier.
Frais d'envoi limités à 4,90 € pour la France métropolitaine quel que soit le nombre d'articles. Délai de livraison : 2 à 5 jours.

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Shawren Singh, MSc(IS), B.Tech (IT), B.Com(BIS).

StudiedInformation Systems, with a focus on usability, electroniccommerce and systems analysis and design at the University ofSouth Africa.

His interests include: HCI,Internet Applications,Web-based Education, E-commerce, Accounting Information Systems,and Problem-based research.


Fiche technique

Auteur
Marque
LAP LAMBERT Academic Publishing
Pages
384
Pays
Afrique du Sud Afrique du Sud

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