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The main aim of the study was to explore high school students’ awareness of the South African space industry; how career opportunities have been promoted to these students; and what has influenced such awareness, or lack thereof.
The objectives of the study were to identify students’ levels of awareness of the South African space industry; to identify students’ perceptions of employment opportunities in the South African space industry; to identify the knowledge of the educational requirements to gain employment in the space industry; to determine the demographic differences of levels of awareness of the space industry in South Africa (male/female, grades 10, 11 and 12, types of schools); and to identify the marketing communication factors that influence students’ levels of awareness about the South African space industry.
Author is associated with the Faculty of Management Sciences, Durban University of Technology.
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