Marketing Implications of Hip-Hop Culture in Durban South Africa

52,15 €

54,90 €

-5%

Frais d'envoi limités à 4,90 € pour la France métropolitaine quel que soit le nombre d'articles. Délai de livraison : 2 à 5 jours.
Livraison dans le monde entier.

Hip-Hop culture has created a lot of interest & controversy around the world.

Most people have used & engaged in debates without having a clear understanding of it.

Although there are lots of articles to be found on Hip-Hop culture, very little research has been done on it.

The confusion that surrounds Hip-Hop culture highlights the need for marketers to conduct more research on this topic.

This particular study was conducted within the South African marketplace, in 4 Durban areas using a quantitative research method.

The sample for the study was supposed to consist of 400 hundred respondents, but only 350 respondents were selected using a convenience sampling.

Respondents were required to complete a six paged questionnaire with the interviewer's assistance.

The main objective of the research was to identify & analyze the marketing implications of Hip-Hop culture in the greater Durban area.

The results revealed that 60% of the respondents are strongly committed to Hip-Hop culture & they are brand fanatics.

Therefore, this seeks to say, that marketers need concentrate on promoting Hip-Hop products and services.

And is the high time to know the Hip-Hop culture's needs and wants.

Plus de détails

Livraison
Envoi en courrier suivi.
Livraison sous 2 à 4 jours en France et dans le monde entier.
Programme de fidélité
Votre panier totalisera 5 points fidélité vous offrant lors de votre prochain achat une réduction de 2,50 €
Avis clients
Soyez le premier à partager votre avis sur ce produit