Notre boutique utilise des cookies pour améliorer l'expérience utilisateur et nous vous recommandons d'accepter leur utilisation pour profiter pleinement de votre navigation.
Hip-Hop culture has created a lot of interest & controversy around the world.
Most people have used & engaged in debates without having a clear understanding of it.
Although there are lots of articles to be found on Hip-Hop culture, very little research has been done on it.
The confusion that surrounds Hip-Hop culture highlights the need for marketers to conduct more research on this topic.
This particular study was conducted within the South African marketplace, in 4 Durban areas using a quantitative research method.
The sample for the study was supposed to consist of 400 hundred respondents, but only 350 respondents were selected using a convenience sampling.
Respondents were required to complete a six paged questionnaire with the interviewer's assistance.
The main objective of the research was to identify & analyze the marketing implications of Hip-Hop culture in the greater Durban area.
The results revealed that 60% of the respondents are strongly committed to Hip-Hop culture & they are brand fanatics.
Therefore, this seeks to say, that marketers need concentrate on promoting Hip-Hop products and services.
And is the high time to know the Hip-Hop culture's needs and wants.
Raymond H Hawkins-Mofokeng, PhD candidate in Agricultural Economics and Sciences & ISA research fellow, University of Bologna Italy, Marketing management Lecturer, Durban University of Technology, South Africa, Interdisciplinary & Hip-Hop scholar, Strategist & Entrepreneur, Father & Husband, a Humble-friend, South African citizen.
Attention : dernières pièces disponibles !
Date de disponibilité: