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The purpose of the study was to explore expert performance in business and executive coaching.
Although it is an unregulated field, executive coaching continues to grow as an industry with recent estimates suggesting earnings of $2-billion per year (Fillery-Travis & Lane, 2006).
Despite the growth of the coaching industry in the last decade there is still a lack of clarity in coaching science as to how performance should be measured; what constitutes expert performance in executive coaching and how it is acquired (Côté, Young, Duffy, & North, 2007).
The primary research question is, ‘what is expert performance in business and executive coaching?’ The research also explores what expert performance is, how expert performance can be recognised and how people in the industry recognise expert performance in business and executive coaches in South Africa today.
This study aims to fills the gap in research regarding what constitutes expert performance in executive coaching and how it is acquired.
Savannah Steinberg is the founding director of STAR Leadership (Pty) Ltd and has been coaching and training internationally for over a decade.
Savannah is an Executive Coach and finds deep passion in facilitating programmes in self-mastery, systems thinking and authentic self-leadership.
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