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This research focuses on the value proposition of a Java mobile application (Tex2+) as perceived by end users (customers) and three kinds of business customers – a Kenya government parastatal, a financial institution and a GSM provider.
There have been problems previously; firstly, is the issue of expensive costs using short messages.
Secondly, there are problems that have existed for mobile developers in the mobile business ecosystem, namely; multiple platforms, lock-in practices, poor alignment of software to business processes and poor market place practices by participants.
Thirdly, there is a business model problem; how does one merge economic theory and technology to arrive on a profitable business model? The research observes that a developer can promote his application directly to Kenyan end users – positive network effects lead to more value in the network.
But they should not forget to incorporate businesses in their approach to value proposition.
The author holds a Bachelors degree in Computer Science (with Psychology minor) from the University of Cape Town (S.Africa) and an MSc in Information Technology from Strathmore University (Kenya).
He presently works as a System Analyst; with strengths in programming for Java Web stack.
He currently resides in Nairobi, Kenya
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