Introduction to Business Plan


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A Case Study of Rongo Town, Kenya

Eucabeth Adoyo Kwasu explains in this book how customers for the business comprises of small scale farmers around Rongo town, Kenya who purchases agricultural tools and equipment for agricultural purpose The other category will comprise of individual and private companies involving themselves in construction.

Kwasu also targets the last category, the Jua kali Artisan around Rongo town that mainly purchase workshop tools.

The business expect market share of 10% and it faces competition from business selling the same products that have advantage as they are well established.

The business expects to overcome them by capitalizing on their weakness and strength after keen studying and by offering variety of products of high quality at reasonable prices.

The business reaches its customers through advertising to create its awareness.

The potential competitors offering the same goods as the proposed business are three namely Kariua, Vesha Davish and City General.

This book will be of beneficial to lecturers, undergraduates and post graduates who are interested in making a business plan in their cities.

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