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This book attempts to highlight the influence of Marketing Audit on Performance using Parastatals as a case.
Specifically, it outlines the contributions of Marketing Environment Audit, Marketing Organization audit, Marketing Strategy Audit and Marketing Functions Audit.
The book draws from a scientific research conducted on one of the parastatals in Kenya - Kenya Power.
It is a very useful resource to both undergraduate and post-graduate students as well as scholars and practitioners in the Marketing field.
Bonventure Odote, a Marketing Lecturer, holds a Master of Business Administration Degree (Marketing Option) from Kenyatta University and a Bachelor of Education degree from Moi University.
He also boasts of a Higher National Diploma in Marketing from ABMA (UK).
Odote is currently a Doctoral Student at JOOUST - Kenya.
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