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Banks and other financial intermediaries perform a vital economic functions of bringing an interaction of savers and investors.
The Banking sector acts as the life blood of modern trade and commerce to provide them with a major source of finance.
The increasing phenomenon of globalization has made the concept of efficiency more important both for the non-financial and financial institutions and banks are the part of them.
Banks largely depend on competitive marketing strategy that determines their success and growth.
This book looks at the various determinants that contributes to the growth in this very competitive industry in Kenya.
The information is important to top management in the Banking industry in Kenya as well as other parts of the world.
The author has articulated the important factors that contribute to growth and these can be applicable to other industries as well.
Fleria Wangira is a PhD Student at the University of Nairobi, Kenya, pursuing a doctorate in Strategic Management.
She has a wealth of experience both in the marketing and strategic Management field.
She has worked in the corporate world and is currently a consultant at TECHNOVEC LTD.
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