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Institutions all over the world have become very aggressive and innovative towards their marketing strategies due to the highly competitive business milieu.
One of the strategies marketers do adopt to win new prospects and increase sales revenue is Sales Promotion.
This book is aimed at looking at the sales promotional efforts adopted by the Ghanaian auto mobile companies in order to stay ahead of the competition and also win new clients.
Readers will find this book innovative and insightful and it will help companies to reevaluate their promotional strategies to increase their market share.
This book has also added to the literature in sale promotions.
Isaac Tandoh is PH.D candidate at Texila American University and a lecturer at Sikkim Manipal University,Ghana.
He is also a visiting lecturer at Blue Crest UniversityCollege also in Ghana.
His works are published in International journals like the South American Journal of Management & the European Journal of Management.
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