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An evaluation of customer loyalty through branding and packaging put emphasis on how customers will be made to purchase and repurchase a particular brand of locally printed fabrics.
Branding and packaging help manufacturers of printed fabrics in creating customer loyalty as indicated by this long essay to enable them to enjoy a long term customer value.
Branding is essential part of the way product is packaged and every company will want the customer to ask for its product by name (Trevit, 1995).
Finally, the researcher has drawn certain conclusions that the study found in terms of strategies that keep customers loyal and the benefits of maintaining these loyal customers.
The most significant strategy to maintain customer loyalty is the creation and maintenance of relationships between the companies and their customers.
The most important factor concerning the creation of customer satisfaction is the companies’ personal service towards the customers.
Companies have to achieve customer satisfaction in order to prevent the customers from switching brands.
It is less costly for companies to work towards keeping customers loyal than to attract new customer.
Ebenezer Kofi Howard is a Senior lecturer, former Head of the Department and Vice Dean of Faculty of Art, CABE, KNUST, Kumasi, Ghana.
He holds BA Art, MA Art Education, MFA Textile Design and PhD Art Education.
His specialties are Textile Art Design and Technology with research interest in Design Thinking, Innovations and Sustainable practices
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