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The book The Objectification of Women in Moroccan Advertizing is an important contribution to the field of media and cultural studies since it analyses the representation of women in Moroccan advertising, the visual messages that advertizing conveys and their great effects on our perception of life.
This research investigates the discourse of media and the misrepresentation of women on Moroccan TV, magazines and in billboards without neglecting an important facet of advertizing and media which is Fashion photography.
Omar Moumni is a professor of English and Cultural Studies at the International University of Rabat, Department of Languages, Cultures and Civilizations, Rabat-Morocco.
He is the author of Ruptures in the Western Empire: White Female Captives and Cinematic Orientalism (2012) and Postcolonial Matters (2013).
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