There is no doubt that globalization is not just an economic and technological process.
A globalized world also means greater interaction among people, free flow of information and intercultural interdependence.
The central challenge of this modern world is the ability to communicate independently of cultural differences.
Here is the role of new media, which can rightly function as a mediator in global awareness.
One of the key contributions of new media is “It gives minority cultures a chance to become visible, confront stereotypical assumptions, and raise voice within a dominant majority” (Fırat Büyükcoşkun, 2015).
Hence, the objective of this book is to discuss new media benefits and challenges and analyze its impact on intercultural processes.
Karima BOUZIANE is a Professor and researcher at Chouaib Doukkali University (UCD) Morocco.
She holds a Doctoral Degree in Translation and Intercultural Studies, and Master’s Degree in Cross-cultural Communication and Translation Studies from UCD.
She is member of the Laboratory for Research on Intercultural Studies (LERIC) at UCD.
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