CRM practices in corporate banking

46,55 €

49,00 €

-5%

Frais d'envoi limités à 4,90 € pour la France métropolitaine quel que soit le nombre d'articles. Délai de livraison : 2 à 5 jours.
Livraison dans le monde entier.

Customer relationship management practices in banking sector with particular attention to Key Account Management(KAM)

This write up seeks to explore the subject customer relationship management paying particular attention to practices and how they can be applied in the financial service sector to attract and retain valuable clients (corporate).

Special attention has been made to Key Account Management practices as a strategy to lock valuable customers.

Related literature has been reviewed chief among the authorities are the works of gummesson, payne as well as gittomer who are the proponents of CRM.A descriptive research design has been adopted and results point to positive effect of customer relationship management and customer retention and ultimately leads to better bank performance.The write up show the importance of different types of CRM practices in locking customers and increasing switching costs for defecting customers.

Plus de détails

Livraison
Envoi en courrier suivi.
Livraison sous 2 à 4 jours en France et dans le monde entier.
Programme de fidélité
Votre panier totalisera 4 points fidélité vous offrant lors de votre prochain achat une réduction de 2,00 €
Avis clients
Soyez le premier à partager votre avis sur ce produit