International Marketing Dynamics
International Marketing, Globalisation, Strategy
The author, Faustino Taderera, a distinguished university lecturer, researcher, international business and exports strategist had in mind five important objectives in writing this breakthrough and unique textbook: - To create an all in one key reference and set book for students taking advanced studies in International Marketing.
- To assist international marketing practitioners, lawyers, bankers, researchers, insurers, TPOs and Government departments get a comprehensive guide and reference book in their day to day work - Contribute to academia through the development of the highly complex, rich and growing international marketing profession which is now taking centre stage in business both public and private.
- Bring the reality of the critical importance of international marketing as the creator of the all important foreign currency required to service and oil world trade - Give the busy college and university professor/lecturer an easy to follow and highly analytical/comprehensive set book to use in teaching, setting examinations and creating marking guides.
did an MBA degree in International Marketing and International Finance at Buckinghamshire Chilterns University,UK and PhD in Business Administration(specializing in International Business and Marketing) at Asia E-University in Malaysia.
Professor FT as he is affectionately known by friends, acquaintances, is a prolific, talented and gifted writer