• -5%
Principles of Marketing
search
  • Principles of Marketing
  • Principles of Marketing

Principles of Marketing

Faustino Taderera
79,00 €
75,05 € Économisez 5%

Marketing Philosophy, Market Segmentation, Positioning

This book deals with the basic principles of marketing and is an introductory course at undergraduate level and covers topics like:- the reasons and importance of marketing; marketing philosophy; buyer and consumer behaviour; national branding; marketing research; the 4 Ps; strategies on product, pricing, promotion and distribution; market segmentation; market targeting; positioning; vision, mission, objectives, strategies; product life cycle; Ansoff Growth Share Matrix; Porter’s generic strategies; marketing plans; TQM; ethics; corporate governance; social responsibility, among others.

This book is the most appropriate and comprehensive modern book for undergraduate courses in Principles of Marketing.

The book also aims to act as the comprehensive set book for colleges and universities and should be used by professors/lecturers for teaching, setting examinations and creating marking guides.

Livraison dans le monde entier.
Frais d'envoi limités à 4,90 € pour la France métropolitaine quel que soit le nombre d'articles. Délai de livraison : 2 à 5 jours.

Quantité
Disponible

did an MBA degree in International Marketing and International Finance at Buckinghamshire Chilterns University,UK and PhD in Business Administration(specializing in International Business and Marketing) at Asia E-University in Malaysia.

Professor FT as he is affectionately known by friends, acquaintances, is a prolific, talented and gifted writer


Du même auteur

Strategic Management Cases, Terms and Definitiions

Strategic Management Cases,...

Faustino Taderera
79.00 € 5% 75.05 €
  • -5%
Managing Constraints in Higher Education

Managing Constraints in...

Faustino Taderera
99.90 € 5% 94.90 €
  • -5%
Strategic Procurement and Supply Chain Management

Strategic Procurement and...

Faustino Taderera
99.90 € 5% 94.90 €
  • -5%
Introduction to logistics and supply chain management

Introduction to logistics...

Faustino Taderera
79.90 € 5% 75.90 €
  • -5%
PRINCIPLES AND PRACTICE OF PURCHASING

PRINCIPLES AND PRACTICE OF...

Faustino Taderera
79.00 € 5% 75.05 €
  • -5%
SHIPPING MANAGEMENT AND LOGISTICS STRATEGY

SHIPPING MANAGEMENT AND...

Faustino Taderera
79.00 € 5% 75.05 €
  • -5%
The Pillars of Applied Exports and International Business

The Pillars of Applied...

Faustino Taderera
79.00 € 5% 75.05 €
  • -5%
International Marketing Dynamics

International Marketing...

Faustino Taderera
79.00 € 5% 75.05 €
  • -5%
The Missing Dimension in International Marketing Strategy

The Missing Dimension in...

Faustino Taderera
79.00 € 5% 75.05 €
  • -5%
Applied Marketing Management

Applied Marketing Management

Faustino Taderera
79.00 € 5% 75.05 €
  • -5%
Principles of Management

Principles of Management

Faustino Taderera
79.00 € 5% 75.05 €
  • -5%
Principles and Practice of Exports

Principles and Practice of...

Faustino Taderera
79.00 € 5% 75.05 €
  • -5%
Leadership

Leadership

Faustino Taderera
79.00 € 5% 75.05 €
  • -5%
Branding

Branding

Faustino Taderera
79.00 € 5% 75.05 €
  • -5%
Principles of International Marketing

Principles of International...

Faustino Taderera
79.00 € 5% 75.05 €
  • -5%
Logistics and Supply Chain Management

Logistics and Supply Chain...

Faustino Taderera
79.00 € 5% 75.05 €
  • -5%
Trappings of Power, Leadership and Empire

Trappings of Power,...

Faustino Taderera
79.00 € 5% 75.05 €
  • -5%
Buyer and Consumer Behaviour

Buyer and Consumer Behaviour

Faustino Taderera
79.00 € 5% 75.05 €
  • -5%
Marketing Strategy

Marketing Strategy

Faustino Taderera
79.00 € 5% 75.05 €
  • -5%
International Trade Dynamics

International Trade Dynamics

Faustino Taderera
79.00 € 5% 75.05 €
  • -5%
The Exports Manager's Guide

The Exports Manager's Guide

Faustino Taderera
79.00 € 5% 75.05 €
  • -5%
The Purchasing Manager's Guide

The Purchasing Manager's Guide

Faustino Taderera
79.00 € 5% 75.05 €
  • -5%
The Shipping Manager's Guide

The Shipping Manager's Guide

Faustino Taderera
79.00 € 5% 75.05 €
  • -5%
Organisational Behaviour

Organisational Behaviour

Faustino Taderera
79.00 € 5% 75.05 €
  • -5%
The Marketing Manager's Guide

The Marketing Manager's Guide

Faustino Taderera
79.00 € 5% 75.05 €
  • -5%
Essentials of Entrepreneurship

Essentials of Entrepreneurship

Faustino Taderera
79.00 € 5% 75.05 €
  • -5%
Organisational Management and Strategy

Organisational Management...

Faustino Taderera
79.00 € 5% 75.05 €
  • -5%
Principles of International Purchasing

Principles of International...

Faustino Taderera
79.00 € 5% 75.05 €
  • -5%
International Purchasing Plans and Strategies

International Purchasing...

Faustino Taderera
79.00 € 5% 75.05 €
  • -5%
The Missing Dimension in Globalisation

The Missing Dimension in...

Faustino Taderera
79.00 € 5% 75.05 €
  • -5%
The Pillars of Shipping and Forwarding

The Pillars of Shipping and...

Faustino Taderera
79.00 € 5% 75.05 €
  • -5%
ELEMENTS OF EXPORTS

ELEMENTS OF EXPORTS

Faustino Taderera
79.00 € 5% 75.05 €
  • -5%
THE TEN COMMANDMENTS OF EXPORT SUCCESS

THE TEN COMMANDMENTS OF...

Faustino Taderera
79.00 € 5% 75.05 €
  • -5%
SALES MANAGEMENT

SALES MANAGEMENT

Faustino Taderera
79.00 € 5% 75.05 €
  • -5%
The Pillars Of Marketing

The Pillars Of Marketing

Faustino Taderera
79.00 € 5% 75.05 €
  • -5%
The Pillars of International Purchasing

The Pillars of...

Faustino Taderera
79.00 € 5% 75.05 €
  • -5%
International Management

International Management

Faustino Taderera
79.00 € 5% 75.05 €
  • -5%
International Business Dynamics

International Business...

Faustino Taderera
79.00 € 5% 75.05 €
  • -5%
Applied Customs and Shipping Legislation

Applied Customs and...

Faustino Taderera
79.00 € 5% 75.05 €
  • -5%
The Law of International Trade

The Law of International Trade

Faustino Taderera
79.00 € 5% 75.05 €
  • -5%
International Logistics

International Logistics

Faustino Taderera
79.00 € 5% 75.05 €
  • -5%
The Ultimate Guide to Shipping, Forwarding and Customs Clearing

The Ultimate Guide to...

Faustino Taderera
79.00 € 5% 75.05 €
  • -5%
Marketing Management

Marketing Management

Faustino Taderera
79.00 € 5% 75.05 €
  • -5%
The Pillars of Management

The Pillars of Management

Faustino Taderera
79.00 € 5% 75.05 €
  • -5%
Risk Management in International Business

Risk Management in...

Faustino Taderera
79.00 € 5% 75.05 €
  • -5%
Customs Practice and Documentation

Customs Practice and...

Faustino Taderera
79.00 € 5% 75.05 €
  • -5%
Practice of Management

Practice of Management

Faustino Taderera
79.00 € 5% 75.05 €
  • -5%
Fundamentals of Management

Fundamentals of Management

Faustino Taderera
79.00 € 5% 75.05 €
  • -5%
Fundamentals of Marketing

Fundamentals of Marketing

Faustino Taderera
79.00 € 5% 75.05 €
  • -5%
Strategic Management Models and Terms

Strategic Management Models...

Faustino Taderera
79.00 € 5% 75.05 €
  • -5%
Commercial and Business Law Terms and Definitions

Commercial and Business Law...

Faustino Taderera
79.00 € 5% 75.05 €
  • -5%
Management Researches and Management Terms

Management Researches and...

Faustino Taderera
59.00 € 5% 56.05 €
  • -5%
Elements of Management

Elements of Management

Faustino Taderera
79.00 € 5% 75.05 €
  • -5%
The Missing Dimension in the Management Matrix

The Missing Dimension in...

Faustino Taderera
79.00 € 5% 75.05 €
  • -5%
The Missing Dimension in the Marketing Matrix

The Missing Dimension in...

Faustino Taderera
79.00 € 5% 75.05 €
  • -5%
Elements of Marketing

Elements of Marketing

Faustino Taderera
79.00 € 5% 75.05 €
  • -5%
Principles and Practice of International Logistics

Principles and Practice of...

Faustino Taderera
79.00 € 5% 75.05 €
  • -5%
Principles of Purchasing

Principles of Purchasing

Faustino Taderera
79.00 € 5% 75.05 €
  • -5%
Principles of Supply Chain Management

Principles of Supply Chain...

Faustino Taderera
79.00 € 5% 75.05 €
  • -5%
Principles of Shipping

Principles of Shipping

Faustino Taderera
79.00 € 5% 75.05 €
  • -5%
The Exports-Imports and Shipping Answer Book

The Exports-Imports and...

Faustino Taderera
79.00 € 5% 75.05 €
  • -5%
Strategic Procurement and Sourcing

Strategic Procurement and...

Faustino Taderera
79.00 € 5% 75.05 €
  • -5%
National and Corporate Export Strategies - the Oman and GCC Experience

National and Corporate...

Faustino Taderera
79.00 € 5% 75.05 €
  • -5%
International Procurement and Project Management

International Procurement...

Faustino Taderera
79.00 € 5% 75.05 €
  • -5%

30 autres produits dans la même catégorie :

Buoyancy and Elasticity of Tax: Nigerian Perspective

Buoyancy and Elasticity of...

35,90 € 5% 34,00 €
  • -5%
Genus Solanum: Chemistry and Pharmacology

Genus Solanum: Chemistry...

39,90 € 5% 37,00 €
  • -5%
Autonomic Neuropathy in Type 2 DM Patients in Enugu Nigeria

Autonomic Neuropathy in...

49,90 € 5% 47,00 €
  • -5%
Plaidoyer en faveur de la Spiritualité

Plaidoyer en faveur de la...

41,90 € 5% 39,00 €
  • -5%
100 pensées, 2 fois. Exercice d'un libre penseur

100 pensées, 2 fois....

53,90 € 5% 51,00 €
  • -5%
KAPANGALA. LES DIAMANTS TOMBÉS DU CIEL

KAPANGALA. LES DIAMANTS...

48,90 € 5% 46,00 €
  • -5%
Modelling and Simulation of a Reversible Chemical Batch Reactor

Modelling and Simulation of...

61,90 € 5% 58,00 €
  • -5%
Teachers' Perception of the Influence of students' indiscipline

Teachers' Perception of the...

49,00 € 5% 46,00 €
  • -5%
PROBLEMY I PERSPEKTYWY REWOLUCJI ICT W ROZWOJU CZARNUCHÓW

PROBLEMY I PERSPEKTYWY...

37,90 € 5% 36,00 €
  • -5%
Знак зверя, "666", и конец света

Знак зверя, "666", и конец...

23,90 € 5% 22,00 €
  • -5%
O sinal da besta, ' 666 ', e o fim do mundo

O sinal da besta, ' 666 ',...

23,90 € 5% 22,00 €
  • -5%
Znak bestii, ' 666 ', i koniec świata

Znak bestii, ' 666 ', i...

23,90 € 5% 22,00 €
  • -5%
Het teken van het beest, "666", en het einde van de wereld

Het teken van het beest,...

23,90 € 5% 22,00 €
  • -5%
Il segno della bestia, '666', e la fine del mondo

Il segno della bestia,...

23,90 € 5% 22,00 €
  • -5%
El signo de la bestia, '666', y el fin del mundo

El signo de la bestia,...

23,90 € 5% 22,00 €
  • -5%
Das Zeichen des Tieres, ' 666 ', und das Ende der Welt

Das Zeichen des Tieres, '...

23,90 € 5% 22,00 €
  • -5%
La Cour constitutionnelle de la République du Congo : institution politique ou juridictionnelle ?

La Cour constitutionnelle...

61,90 € 5% 58,00 €
  • -5%
Сontes de grand-mère

Сontes de grand-mère

21,90 € 5% 20,00 €
  • -5%
Alpha Amylases from Fungi

Alpha Amylases from Fungi

69,90 € 5% 66,00 €
  • -5%
Le Correspondant à la Protection des données à caractère personnel

Le Correspondant à la...

54,90 € 5% 52,00 €
  • -5%
Monograph on Microbiology of Drinking Water

Monograph on Microbiology...

54,90 € 5% 52,00 €
  • -5%
Le ligament de l'entorse latérale de la cheville

Le ligament de l'entorse...

39,90 € 5% 37,00 €
  • -5%
Evaluation Of Advanced Hybrids Of Two Solanum Species

Evaluation Of Advanced...

54,90 € 5% 52,00 €
  • -5%
Factors Influencing Vasectomy Acceptability

Factors Influencing...

54,90 € 5% 52,00 €
  • -5%
Carboxymethyl Cellulase Production From Agricultural Wastes

Carboxymethyl Cellulase...

64,90 € 5% 61,00 €
  • -5%
Analysis of Poverty and Vulnerability to Poverty

Analysis of Poverty and...

39,90 € 5% 37,00 €
  • -5%
The Impact of Foreign Direct Investment

The Impact of Foreign...

54,90 € 5% 52,00 €
  • -5%
A Study on the Business Environment of MSMEs in Egypt

A Study on the Business...

54,90 € 5% 52,00 €
  • -5%
Kierkegaardian Subjectivity and African Philosophy

Kierkegaardian Subjectivity...

79,00 € 5% 75,00 €
  • -5%
An Introduction to Univariate and Multiple Time Series Analysis with R

An Introduction to...

61,90 € 5% 58,00 €
  • -5%