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Applied Marketing Management
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  • Applied Marketing Management
  • Applied Marketing Management

Applied Marketing Management

79,00 €
75,05 € Économisez 5%

Marketing Plans, Strategy, Vision

Faustino Taderera, the most published, polished and celebrated Marketing, International Business and Supply Chain academic, icon and guru in Africa, wrote this book in Applied Marketing Management as an advanced course at undergraduate and postgraduate level and covers topics like:- marketing plans; sustainable competitive advantage; core competencies; buyer and consumer behaviour; product, corporate and national branding; mergers and acquisitions; globalization strategies for firms and nations; segmentation, positioning; vision, mission, objectives, strategies; tendering; Ansoff Product- Growth Matrix; the BCG Matrix, Porter’s generic strategies; Entrepreneurship; TQM; ethics; corporate governance; social responsibility and the sensitive political angle of business and society.

Livraison dans le monde entier.
Frais d'envoi limités à 4,90 € pour la France métropolitaine quel que soit le nombre d'articles. Délai de livraison : 2 à 5 jours.

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did an MBA degree in International Marketing and International Finance at Buckinghamshire Chilterns University,UK and PhD in Business Administration(specializing in International Business and Marketing) at Asia E-University in Malaysia.

Professor FT as he is affectionately known by friends, acquaintances, is a prolific, talented and gifted writer


Fiche technique

Auteur
Marque
LAP LAMBERT Academic Publishing
Pages
336
Pays
Zimbabwe Zimbabwe

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