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HIV/AIDS: A Critical Discourse Analysis of selected Zimbabwe broadcasting Corporation Television Advertisements that deal with HIV/AIDS issues is a book that examines the communicative strategies used in addressing destigimatisation, protection against HIV/AIDS, prevention of mother to child transmission, HIV/AIDS transmission modes and abstinence from pre-marital sex.
It uses CDA as an analysis tool.
It establishes that language is persuasively used in the adverts to destigmatise HIV/AIDS, inform the audience about HIV/AIDS transmission and protection.
It also encourages behaviour change and instills confidence in those living with HIV/AIDS to live positively.
The book will be useful to students of language and advertising discourse.
Darmarris Kaguda holds a Master of Arts degree in Language For Specific Purposes (English), and a Bachelor of Arts Dual Honours Degree in Linguistics and Shona, both obtained from the University of Zimbabwe where she is currently employed as a permanent full-time lecturer in the Department of Linguistics.
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